FORMULATED JUST FOR YOU


Custom beauty products are popping up all over the place and I couldn't be happier about it. I love that companies are finally recognizing that one-size-fits-all, in fact, doesn't fit very many people. Sure, they can temporarily do the trick, but let me ask you this: how many of you have had to switch shampoos and conditioners every few weeks because your hair wasn't responsive to the product or because you discovered that it wasn't what your hair needed? I can say with confidence that I rotate through shampoos and conditioners on the regular because I have a multitude of hair concerns that no single product could address.

With Formulate, you're bound to get exactly what your hair needs. You're able to tailor the products to your exact needs and concerns, and as your hair evolves, so do the products. Not only do they have an A+ customer care team ready to tackle any questions you have, they have a handy app that allows you to adjust your formula settings while you're on the go. Formulate is an up-and-coming company that is dedicated to creating the ideal hair care duo for you so you can have the locks of your dreams.

Innovative, right? To begin, they had me fill out a short questionnaire to let them know all about my hair type and goals. If you're interested in exactly what they need to know about your hair, feel free to take a gander at my profile. For me, the fact that I was able to select more than one usage for my shampoo and conditioner was a game changer. I don't know about you, but when shopping mass-produced hair-care products, I found myself having to choose between ingredients that my hair clearly needs or just buying five different shampoos so I can alternate between them. So the fact that I no longer have to sacrifice one hair need for another was refreshing.

Another perk of trying out Formulate is that they stand behind their products. If your formula isn't working for you, they'll happily remake it or refund you. I can't even begin to express how important it is to me when companies stand behind their products. I think it shines a light on the fact that they're on a mission to create something revolutionary for their customers, not just making a profit. I have firsthand experience of what it feels like to spend hard-earned money on something, not liking it, and then being told that there's nothing that can be done, that you're stuck with the product that does no good for you.

I've been testing out my new shampoo and conditioner for two weeks. Overall, I'm impressed with the product; there haven't been drastic differences in my hair yet, but I have noticed slight improvements in oil control and hydration, two major issues that I struggle with. I'm excited to see how this duo will replenish everything that my hair has been missing!

I've partnered with Formulate to give away one custom shampoo and conditioner set to one lucky winner. You can enter the giveaway here. The giveaway will end on March 13, 2019, and the winner will be contacted by a Formulate representative.